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REWE

Sustainable and long-term growth


REWE Group is one of the leading trading and travel and tourism companies in Europe. Since its foundation in 1927, the cooperative Group has developed on the basis of sustainable and long-term growth. Today, 326,000 employees work for REWE Group in 16 European countries and have generated a turnover of about nearly 51 billion euros.

In Germany, REWE Group employs 219,000 people working in about 11,000 stores, from supermarkets, through discount stores and self-service stores to specialist stores and travel agencies, generating turnover in the region of nearly 35 billion euros. In the B2B segment, REWE Group turned over close to six billion euros in Europe.

Strategic orientation


One of the corner stones of REWE Group’s success is that it has initiated a fundamental process of change. The challenges posed by the market have changed significantly over the course of the last few years.

Internationalisation of the food trading sector has increased even further, with consumer trends developing at an ever-increasing rate. Sustainability and responsibility have also become an integral part of business operations – concerning both food trading and Travel and Tourism sectors.

In order to remain well positioned within a difficult market environment, in 2007, the REWE Group developed a business strategy for the entire Group covering five action plans:

• Strong organic growth in Germany
• Acquisitions and takeovers where commercially viable
• Further internationalisation of the business
• Clear adherence to the sustainability principle and to the Company’s societal and ecological responsibility
• Structural modernisation of the REWE Group’s organisation

A strong Head Office for decentralised strength


In reality, the REWE Group’s reorganisation of the business segments and decision-making structures turned out to be a real success. For example, the company merged the strategic purchasing units, tightened the core areas within the Group and transferred operative independence and responsibility to the strategic business units (SBUs).